What does the name "yoi yoi" mean?

It's a triple pun on the Japanese words for "good" (良い), "drunk" (酔い), and "evening" (宵) — all pronounced "yoi" — echoing the refrain of Tokushima's Awa Odori dance festival chant, "Erai yaccha, erai yaccha, yoi yoi yoi yoi."

What grape is yoi yoi made from?

It's built primarily around Yama Sauvignon; Natan Winery has not disclosed further details of the blend beyond this dominant variety.

How limited is this wine?

Extremely — only 90 bottles were produced, and it is sold exclusively through Natan Winery's direct store.

CuvéeTokushimaRed

yoi yoi

よいよい

Natan Winery

About yoi yoi

Style: Red
Grape Varieties: Yama Sauvignon
Price Range: ¥3,300; tax included
Alcohol: 12%

yoi yoi is a strictly limited red wine from Natan Winery, released as a store-exclusive Awa Odori festival label (only 90 bottles produced, direct-store sales only). Its name is a triple pun on the Japanese words 良い (yoi, "good"), 酔い (yoi, "drunk"), and 宵 (yoi, "evening"), echoing the famous refrain of Tokushima's Awa Odori dance festival — "Erai yaccha, erai yaccha, yoi yoi yoi yoi" — a chant of encouragement, solidarity, and joyful abandon ("love & peace," in the winery's own words). It is built primarily around Yama Sauvignon; the producer describes it as "Yama Sauvignon-based" without disclosing the exact blend composition beyond this dominant variety. Fermented with wild yeast and bottled in Natan's usual low-intervention style, without added sulfites, fining, or filtration, it shows a candy-like aroma reminiscent of wild-strawberry-coated sweets, with a bright, tingling acidity the producer describes as "soaking into the body."

Sommelier's Note

A cheeky, festival-spirit red that proves Natan doesn't take itself too seriously — extremely limited to 90 bottles and worth grabbing before it's gone.

New to wine?

A playful, festival-themed red with candy-sweet strawberry aromas and a zippy acidity — fun and approachable for newcomers to natural wine.

Food Pairings

Best served lightly chilled, in true Awa Odori festival spirit — pour it alongside yakitori, karaage fried chicken, or other casual festival food-stall fare; its juicy red-berry character and bright acidity also make it a fun match for strawberry desserts.

When to drink it

Awa Odori festival season, casual gatherings with friends, or anytime you want to raise a playful toast.

Terroir & Winemaking

Produced in an extremely limited run of 90 bottles, sold exclusively through Natan Winery's direct store. Predominantly Yama Sauvignon (the producer states the wine is "Yama Sauvignon-based" without disclosing the full varietal breakdown). ABV 12%. Fermented with wild yeast; no fining or filtration, following Natan's standard minimal-intervention approach.

About the producer

Natan WineryTokushima's first winery — wild-yeast, additive-free wines三好市, 徳島県 · Founded 2021Visit the producer page →

More wines from Natan Winery

See all wines from this producer →

Frequently Asked Questions

What does the name "yoi yoi" mean?: It's a triple pun on the Japanese words for "good" (良い), "drunk" (酔い), and "evening" (宵) — all pronounced "yoi" — echoing the refrain of Tokushima's Awa Odori dance festival chant, "Erai yaccha, erai yaccha, yoi yoi yoi yoi."
What grape is yoi yoi made from?: It's built primarily around Yama Sauvignon; Natan Winery has not disclosed further details of the blend beyond this dominant variety.
How limited is this wine?: Extremely — only 90 bottles were produced, and it is sold exclusively through Natan Winery's direct store.
What does yoi yoi taste like?: A candy-like aroma reminiscent of wild-strawberry-coated sweets, with a bright, tingling acidity.

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