About this wine
Pump Up by Yellow Magic Winery is an energetic natural sparkling red wine from Yamagata, Japan. Made from Muscat Bailey A and Campbell Early, it undergoes 80 days of cold maceration with minimal stirring, extracting deep fruitiness and aromas of ripe berries and roasted coffee. Bottled with active wild yeasts in pét-nat style, it offers a lively fizz on opening. Even after the bubbles fade, the wine retains a rich, savory depth — offering two distinct stages of pleasure in a single bottle.
A fun, fizzy red that transforms in your glass — vibrant and bubbly at first, then deepens into a rich, savory red wine once the bubbles settle. No wine experience needed to enjoy it.
Sommelier's Note
"Among Japan's most thrillingly unique sparkling reds — the two-stage drinking experience (first lively bubbles, then a deep umami-driven wine) is something no other bottle can replicate. A must-try for any natural wine enthusiast."
Food Pairings
Ethnic cuisine and Chinese stir-fries are natural matches thanks to Campbell Early's intensely aromatic character. For Japanese food, yakitori with tare sauce, pork kakuni, and soy-glazed dishes all draw out the wine's depth beautifully. The lively bubbles also cleanse the palate between bites of fatty grilled meats. Ideal served chilled alongside Yamagata-style imoni (taro stew) or spicy mabo-dofu.
When to drink it
Casual home parties with friends, outdoor picnics, or with takeout ethnic or Chinese cuisine — any time you want energy and excitement in your glass.
Specs
- Grape Varieties
- Muscat Bailey A, Campbell Early
- Style
- Sparkling, Red
- Price Range
- ¥2,500-3,500
Terroir & Winemaking
Grapes are destemmed and crushed, then undergo 80 days of cold skin maceration with minimal stirring, preserving deep fruitiness while avoiding harsh tannins. Bottled using the pét-nat (pétillant naturel) method with active wild yeasts for natural bottle secondary fermentation. Zero added sulfites, unfiltered and unfined. Approximately 10% ABV. Due to high gas pressure, chill thoroughly and open slowly.
Frequently Asked Questions
- What does Pump Up taste like?
- Pump Up offers ripe berry and roasted coffee aromas from Muscat Bailey A, with Campbell Early adding juicy, tangy acidity and grape umami. It's lively and effervescent on opening; as the gas settles, a deep, savory red wine character emerges — two distinct stages of pleasure in one bottle.
- What food pairs well with Pump Up?
- Ethnic cuisine and Chinese dishes are natural matches thanks to Campbell Early's aromatic character. For Japanese food, yakitori with tare sauce, pork kakuni, and soy-glazed dishes all complement this wine beautifully. Yamagata-style imoni (taro stew) is a particularly inspired local pairing.
- How should I serve and open Pump Up?
- Chill thoroughly in the refrigerator for at least a day before opening. Due to strong gas pressure, open slowly over a sink or bowl to catch any overflow. Enjoy it first as a sparkling wine, then again as a still red wine once the bubbles fade.
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Talk to the SommelierMore wines from this producer
オーディナリー・ルージュ
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オーディナリー オレンジ
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オルタナティブ・ルージュ
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RedHokujo
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月夜ノポストマン
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アシッド・テクノ
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orangeDelaware
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ヒップホップ ミックス
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