About pur. Pinot Noir
- Style
- Red
- Grape Varieties
- Pinot Noir
- Price Range
- Not for retail sale
- event-only, 1,000 bottles produced
pur. Pinot Noir 2023 is the inaugural single-varietal red from pur., a micro-estate on the highest plateau of Niki-cho, Yoichi District, Hokkaido (130-150m elevation). Made entirely from Pinot Noir grown on roughly 7-year-old vines in the estate's clay-rich, north-facing plots, the wine was fermented with wild yeast, macerated for one week, and aged 10 months in barrel through commissioned winemaking at Yamada-do. Only 1,000 bottles were produced and the wine is not sold commercially -- it is poured exclusively at local events and tastings, reflecting the pur. philosophy of harvesting quality grapes and adding nothing.
pur.'s debut Pinot Noir trades fruit-forward flash for earthy spice and umami depth -- a serious, terroir-driven statement from Niki-cho's highest vineyard, even if you'll have to catch it in person to taste it.
New to wine?
A rare, ultra-limited first release -- earthy, spicy, and umami-driven rather than fruit-forward, making it a fascinating (if hard-to-find) intro to serious Hokkaido Pinot Noir.
Food Pairings
With its earthy spice, cinnamon-like nuance, and umami-driven finish, this Pinot Noir pairs beautifully with roasted duck, mushroom dishes, and grilled yakitori with tare sauce. It also complements simmered fish (nimono) and lightly seasoned wagyu.
When to drink it
Special tastings and wine tourism events in Niki-cho, or as a story to share with serious Hokkaido wine collectors (not available for retail purchase).
Terroir & Winemaking
100% Pinot Noir from vines averaging 7 years old, grown in clay-rich, north-facing plots at the highest point in Niki-cho. Fermented with indigenous wild yeast, macerated for one week, then aged 10 months in oak barrels through commissioned winemaking (itaku-jozo) at Yamada-do, whose winemaker trained at Domaine Takahiko.
About the producer
pur.Hokkaido's purest statement — nothing added, nothing hidden, just terroir仁木町, 北海道 · Founded 2025Visit the producer page →More wines from pur.
Frequently Asked Questions
- Is pur. Pinot Noir 2023 available for purchase?
- No -- only 1,000 bottles were produced and the wine is not sold commercially; it is served at local events and tastings in Niki-cho.
- What does it taste like?
- Earthy and spicy with cinnamon-like nuances, layered fruit, bright acidity, umami depth, and very gentle tannins with a lingering savory finish.
- How was it made?
- 100% Pinot Noir from roughly 7-year-old estate vines, fermented with wild yeast, macerated for one week, and aged 10 months in barrel through commissioned winemaking at Yamada-do.
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