pur. Rouge

About this wine

pur. Rouge is a red blend from pur., a tiny estate on the highest plateau of Niki-cho, Yoichi District, Hokkaido, at 130–150m elevation. Owner Tanyama Tokichi harvests Pinot Noir and Zweigelt from clay-rich, north-facing plots and produces the wine through commissioned winemaking at Yamada-do, whose winemaker trained at the legendary Domaine Takahiko. Following the pur. philosophy — harvest quality grapes, press them as-is, add nothing — the Rouge captures cool-climate vibrancy with red berries, subtle spice, and a refreshing, elegant acidity.

Sommelier's Note

"Hokkaido's cool-climate Pinot-Zweigelt is Japan's most exciting red — pure, vibrant, and nothing added."

Food Pairings

Pairs beautifully with roasted duck, grilled lamb, mushroom risotto, and aged hard cheeses. Its bright acidity also complements soy-sauce and dashi-based Japanese dishes.

When to drink it

Intimate dinner parties, celebrations of Japanese craftsmanship, or as a thoughtful gift for wine enthusiasts.

Specs

Grape Varieties

Pinot Noir, Zweigelt

Style

Red

Price Range

¥5,000-7,000

Terroir & Winemaking

Grapes from the highest-elevation plots in Niki-cho, fermented with minimal intervention, following the pur. philosophy of adding nothing to the wine.

Frequently Asked Questions

What does pur. Rouge taste like?

Vibrant red berry flavours with subtle spice and a refreshing, elegant acidity — cool-climate clarity in every sip.

What food pairs best with pur. Rouge?

It pairs perfectly with soy and dashi-based Japanese dishes like sukiyaki, as well as duck and grilled meat dishes.

When is the best time to drink pur. Rouge?

Ready to drink now, but will continue to evolve beautifully over the next 3 to 5 years.

Is pur. Rouge a natural wine?

Yes. pur. follows a strict no-addition philosophy — native yeast fermentation, no fining or filtration, and no additives beyond a minimal dose of sulphites if required. The result is a wine of striking purity.

How is pur. Rouge different from other Hokkaido reds?

The combination of the highest-elevation plots in Niki-cho, Pinot Noir and Zweigelt from clay-rich north-facing sites, and winemaking by a Domaine Takahiko-trained producer sets pur. apart — achieving a Burgundian elegance that is rare in Japanese wine.