About this wine
An expressive, boundary-pushing orange wine made from LOW BROW CRAFT's own Pinot Gris vines. Extended skin maceration during fermentation imparts a pale amber color and layered complexity: honeyed stone fruit, dried apricot, and herbal notes (white pepper, fennel). Crisp acidity and a mineral backbone provide structure. The name 'POPPOPOP' suggests playful auditory delight—this wine pops with flavor and refuses conventional categorization. A wine for adventurous palates willing to question what white wine can be.
Orange wine made approachable: curious amber color, familiar fruit, surprisingly food-friendly
Sommelier's Note
"Unapologetically different — the spirit LOWBROW CRAFT was built to celebrate"
Food Pairings
Duck confit, roasted chicken with herbs, seafood pasta, mushroom risotto, miso-glazed eggplant, Japanese yakitori, aged cheddar, charcuterie boards.
When to drink it
Wine discovery gatherings, adventurous dinner parties, experimental cuisine pairing, gift for the wine geek
Specs
- Grape Varieties
- Pinot Gris
- Style
- White
- Price Range
- ¥4,290–¥4,400
Terroir & Winemaking
100% estate Pinot Gris. Extended skin maceration (8+ days). Wild yeast fermentation. Minimal sulfur additions. ABV ~14%. Approximately 1,900 bottles produced.
Frequently Asked Questions
- What exactly is an orange wine? Is it made from oranges?
- No—it's a white wine where grape skins remain in contact with the juice during fermentation, exactly like red wine production. This imparts color and deeper flavors. 'Orange' describes the color, not the taste.
- What does POPPOPOP taste like?
- Honeyed stone fruit (apricot, nectarine), white pepper, dried herbs, and a mineral salinity. It's dry, complex, and textured—very different from conventional white wine, but endlessly food-friendly.
- Is POPPOPOP made with natural yeast?
- Yes. Wild yeast fermentation only, with minimal sulfur additions at bottling. This is a natural wine by philosophy, not just label.
- Why does it have an amber color? Is something added?
- The amber color comes entirely from skin contact during fermentation—no additives or coloring agents. The longer the maceration, the deeper the color.
- How long can I age POPPOPOP?
- 3–5 years. Orange wines can age well due to tannin structure from the skins. Current releases are expressive now but will develop additional dried fruit and earthy complexity over time.
Want to know more about this wine?
Ask Vinami's sommelier — no intimidation, just answers.
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