Is Bra part of the Barolo DOCG?

No. Bra is a commune in Piedmont's Cuneo province, but it lies outside the eleven communes that make up the Barolo DOCG zone.

Why is Bra known in the wine and food world?

Bra is the birthplace of the Slow Food movement and home to the University of Gastronomic Sciences, giving it an outsized influence on Italian food and wine culture.

Are there notable wineries based in Bra?

Yes, most notably Giacomo Ascheri, a historic producer headquartered in Bra that owns vineyards inside the Barolo zone.

Appellation

Bra

ブラ

Slow Food's birthplace, just outside the Barolo zone.

A historic commune in the Cuneo province of Piedmont, Italy, located just outside the Barolo DOCG production zone. Known as the birthplace of the Slow Food movement and home to the University of Gastronomic Sciences, Bra has strong culinary and wine culture ties despite not being one of the eleven Barolo communes. Several respected wineries are based here, including Giacomo Ascheri, which owns vineyards within the Barolo zone while maintaining its estate, hotel, and restaurant in Bra itself.

Best for: Wine lovers interested in Piedmont's food culture and producers based near, but outside, the Barolo DOCG.

No sub-regions registered yet.

Producers

ジャコモ・アスケリ
Giacomo Ascheri
Founded in the 19th century, Giacomo Ascheri is a historic winery based in Bra, Piedmont. While the winery is located in the town of Bra, they own prestigious vineyards in the Barolo zone, including the renowned 'Sorano' cru. The estate is celebrated for its commitment to traditional winemaking techniques combined with modern precision, producing elegant, terroir-driven Barolo and other Piedmontese classics. Their facility in Bra also includes a hotel and restaurant, making it a cultural hub for wine lovers.
Explore →
www.ascheri.com

Food Pairings

Pairs with Piedmontese classics such as vitello tonnato, agnolotti del plin, and bollito misto.

Frequently Asked Questions

Is Bra part of the Barolo DOCG?: No. Bra is a commune in Piedmont's Cuneo province, but it lies outside the eleven communes that make up the Barolo DOCG zone.
Why is Bra known in the wine and food world?: Bra is the birthplace of the Slow Food movement and home to the University of Gastronomic Sciences, giving it an outsized influence on Italian food and wine culture.
Are there notable wineries based in Bra?: Yes, most notably Giacomo Ascheri, a historic producer headquartered in Bra that owns vineyards inside the Barolo zone.