ITAYA Farm
ITAYA Farm（イタヤファーム）
Noto's sandy-shore 'Sea Wine,' grown by an agri-welfare pioneer.
Founded in 2020 in Hakui City, Ishikawa Prefecture, ITAYA Farm is an emerging grape-growing project just 200 meters from Senrihama Beach on the Noto Peninsula — Japan's only drivable sand beach. Led by former occupational therapist Kenichi Fujishima, the farm reclaimed abandoned farmland to plant vines (Albariño, Chardonnay, Muscat Bailey A, among others) in rare sandy coastal soil, where sea breeze and salt stress concentrate mineral character in the fruit. Grapes are vinified under contract at SAYS FARM in Himi, Toyama Prefecture; the first vintage of their 'Umi no Wine' (Sea Wine) was released in 2023/2024. ITAYA Farm's long-term vision is a 'Nofuku Renkei' (agriculture-welfare collaboration) wine village where people with disabilities and elderly residents can work in the vineyard and winery, modeled in spirit on Coco Farm Winery. A dedicated winery building is planned to open locally.
itayafarm.jp/ ↗Cuvées
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Who Is This For?
For drinkers curious about emerging Japanese coastal terroirs and for those who want to support socially-driven, agriculture-welfare winemaking.
Frequently Asked Questions
- Does ITAYA Farm brew its own wine?
- Not yet on-site. ITAYA Farm grows the grapes in Hakui City and currently contracts winemaking (委託醸造) to SAYS FARM in Himi, Toyama Prefecture, while working toward opening its own winery locally.
- What is 'Nofuku Renkei' and why does it matter to ITAYA Farm?
- Nofuku Renkei (agriculture-welfare collaboration) is ITAYA Farm's founding mission: building a wine village where people with disabilities and elderly residents can work in the vineyard and future winery, led by founder Kenichi Fujishima, a former occupational therapist.
- What makes ITAYA Farm's 'Sea Wine' distinctive?
- The vines grow in rare sandy soil just 200 meters from Senrihama Beach, where sea breeze and salt stress push roots deep underground, concentrating a subtle salinity and mineral character in the finished wine.
- When was ITAYA Farm founded and when was its first vintage released?
- ITAYA Farm began reclaiming farmland in Hakui City in 2020, planted its first vines in 2021, achieved its first substantial harvest in 2023, and released its debut vintage in 2023/2024.